Your eBay About ME page is an awesome, awesome tool.
What does your About Me page reveal about you? What? You don’t have an About Me page? Yet you expect buyers to just send an unknown person money in hopes of you exchanging goods with them? Hmmm… I see... ;0)
In all seriousness, anyone who sells on eBay should have an About Me page. Whether you don’t know what one is, simply do not have one, or even if you DO have one - you can follow a few tips to ensure that it is working for you the best it possibly can.
It is important to understand why you should have one. An About Me page lets the eBay community know who you are, and it helps build your credibility as an honest seller. It also helps you show off your treasures & talents. Perhaps you specialize in hand made boutique clothing or jewelry, you can highlight it there.
This page can also display your items up for bid. After all, the goal is for people to see what you’re selling. If you are a Mom with 3 kids (like ME!) and you are selling their gently loved boutique clothing, saying so on an About Me page will enforce that you are an expert in the goods you are selling.
You don’t have to know HTML to create a page; you can use the template provided. If you do know what you’re doing with code - you can use it, but it is not required. Look at some other About Me pages to get an idea of what you may want to include.
To create a page, you simply enter page content, add pictures if you want, select a page layout and then preview it. Once you’ve chosen a layout that you like, click the submit button to save your page. It is literally that simple.
When you’re finished, eBay will email you the web site address (URL) to share with your friends! Also, other users will see the icon (the word “me”) next to your User ID. They can click on the icon to view your page and learn more about who you are.
There is an additional benefit if you own a website like I do. On your About Me page, you may link to your own Web site or individual Internet store where you are offering to trade, sell or purchase your goods or services. Incoming and outgoing links certainly help promote your business by search engine optimization.
Edit or create your own About Me page here:
http://cgi3.ebay.com/ws/eBayISAPI.dll?AboutMeLogin
So what are you waiting for?
Get to work on that ME page & let me know if you have any questions! Until next time…
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Don’t forget to utilize Meta Tags. Search engines will pick these up and this will help create more traffic to your page.