If you’ve been selling on eBay for any amount of time chances are you’ve heard of so many people focusing on getting to the top of search engines when they could be spending that time working on building their email list. Building your list is actually more beneficial than being at the top of the search engines! Google can drop you faster than a blink of the eye but a list can “Google proof” your eBay income.
Building a list can be challenging but with these tips you will be on your way to building an incredible list.
- Build a relationship first. Your main objective should not be money but building a relationship with your buyer. Don’t send email after email that just offers your product or service. Yes putting your product and services in front of your subscribers eyes is key to making money. However, they are more than likely signed up for your list expecting to get something out of it not just sales pitch after sales pitch. You may find that sending sales pitch after sales pitch only leads to unsubscriber after unsubscriber. So focus on relationship building first and the monetary aspect later.
- Be consistent. Consistency is key! I must say this a million times a year when I send out helpful tips through alert emails. Have you ever signed up for a list only to end up forgetting you even signed up for it because the emails were so far and few in between? Not only does it cause list subscribers to forget they signed up but it causes the potential for loss of income and then if you decide to start the list back up later it’s going to be tougher to get those subscribers to open those emails! So when you start that list make sure you are consistent! Stay in touch, even if it’s to wish them a Happy Mothers Day, Fathers Day – you get the idea.
- Use utilize the email marketing tool on eBay. This is a wonderful tool and can be fully automated. Inviteyour buyers back and invite them to add you to their favorite sellers and/or stores list to receive updates on any specials or new items that are being listed.
Those are just a few tips – but you can find a bunch more on Sparkplugging.com this week. The topic of Spark An Idea Thursday is Email. There’s a lot of great ideas that you can apply to your own strategies.
Or, I invite you to check out the 101 Smart and Easy Mailing List Strategies guide. If you want to start a mailing list or already have a mailing list, pick up your copy for easy to follow tips that will help you build a strong business foundation – your list!
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